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Sheet B-201Pricing

Start free. Pay when you want the whole system.

Prices in US dollars. No results promises, and no long contracts.

Sample read

P3 +P10

S5 · T3 · 3 priorities

Sample. Yours comes from your answers.

Free

Find out where you stand.

$0

  • 10-question diagnostic
  • Preliminary path and stage
  • Your top 3 priorities
Illustrative mockup of a navy and gold Let's Go CEO Toolkit cover on a desk

Illustrative. The Toolkit is digital.

Toolkit

The paperwork, ready to use.

$97one time

  • 34 fill-in templates
  • 90-day quick-start plans for every path
  • Industry 12-week tracks
  • Printable, with Markdown download
Illustrative mockup of Path Card and 90-Day Plan pages open on a desk

Illustrative mockup.

Core

The full operating system.

$39/mo

$390/yr if paid yearly

  • Everything in Toolkit
  • 32-question intake and Path Card
  • 12-area maturity audit
  • Ranked build queue, three at a time
  • Stage-gated guide
  • Price a Job Right calculator
  • Draft buttons in English and Spanish
Illustrative mockup of the AI business coach chat on a laptop

Illustrative mockup.

Pro

Core, plus a coach that cites its sources.

$149/mo

$1,490/yr if paid yearly

  • Everything in Core
  • AI CEO Coach, grounded in the guide
  • SOP generator
  • Prompt library
  • Weekly Focus and Monday CEO Review
  • AI-personalized drafts

Compare plans

Swipe to compare plans →

FeatureFreeToolkitCorePro
Free Business AssessmentIncludedIncludedIncludedIncluded
34 templatesNot includedIncludedIncludedIncluded
90-day plans and industry tracksNot includedIncludedIncludedIncluded
32-question intake and Path CardNot includedNot includedIncludedIncluded
12-area maturity auditNot includedNot includedIncludedIncluded
Ranked build queueNot includedNot includedIncludedIncluded
Stage-gated guideNot includedNot includedIncludedIncluded
Price a Job Right calculatorNot includedNot includedIncludedIncluded
Draft buttons, English and SpanishNot includedNot includedIncludedIncluded
AI CEO Coach, with citationsNot includedNot includedNot includedIncluded
SOP generatorNot includedNot includedNot includedIncluded
Prompt libraryNot includedNot includedNot includedIncluded
Weekly FocusNot includedNot includedNot includedIncluded
Monday CEO ReviewNot includedNot includedNot includedIncluded
AI-personalized draftsNot includedNot includedNot includedIncluded

Questions

What happens after I pay?

You land on a welcome page. We activate your access within 1 business day, and you sign in with the email you paid with.

Can I cancel?

Yes. Monthly and yearly plans can be cancelled. Email us until the self-serve portal is live. See the refund policy for details.

Are there limits on AI?

Pro includes 200 AI messages a month, shared across AI features. If you hit the limit, the coach shows the guide's relevant sections instead.

Does it send messages to my customers?

No. It writes drafts. You copy them and send them yourself.

See the refund policy and our no-income-claims statement.